Concept + Copy for User Interface and User Experience
Copy and design must go hand-in-hand for great user experience. As the lead copywriter I helped to launch Legacy Connect, a non-profit social platform. I wrote full-site copy for the responsive web design of both, mobile and desktop, versions of the site.
Working with the UX team, I wireframed the following landing page. This particular project called for a carousel over a static call-to-action (CTA) button, which was effective in showing multiple cues to a diverse audience.
The style worked well for this platform, whose users were philanthropists of varied gift sets (money, time, skills).
This was what the blog looked like BEFORE the redesign:
And AFTER the redesign:
Go have at look for yourself at www.vimbly.com/blog.